221 Main St., Marlboro MA       tel 508-485-1444

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Roc's Unisex Salon, Marlboro MA


Community Advocate 2013

Bob Yesue bought Rocco Foti’s two-chair barbershop in 1970, and the downtown Marlborough landmark now occupies three storefronts and two levels, with over 25 stylists and barbers.

Roc’s Unisex Salon is still a family business and one that focuses on families. Yesue can be found at his chair most days, working with customers whose hair he has been styling for years, even decades. His daughter, Heather Yesue Smith, is also a stylist and helps run the business, and his wife, Jan, keeps the accounts and shows up at 6 a.m. most mornings to start the first pot of coffee. Chad Yesue, Bob’s son, has his own business, Joy-Den Jewelers, right next door.

Bob Yesue is proud to be a significant part of the revival of downtown Marlborough.

“We’ve been part of Marlborough for 43 years. I’ve cut the hair of most of Marlborough’s mayors. When I bought this building in 1974, I made the decision Marlborough is a great place to start a business. We could have gone to the Solomon Pond Mall when it opened, but we decided to stay on Main Street,” he said.

Many of the salon’s employees have been with Yesue for years, some for over 25 or 30 years, and the atmosphere in the salon reflects the warmth and camaraderie of people who enjoy each other’s company.

Heather Yesue Smith points out the salon now serves men, women and children, with “a consistent product at reasonable prices. We often cut the whole family’s hair.”

“We do a ton of children, with no minimum age,” she said. “We do a lot of first haircuts, any way a child feels comfortable. I love doing children.” Smith’s station features photos of her own three children. “We tell them it’s fun and they’ll be so grown up.”

While men are welcome in all areas of the salon, a downstairs section is set up as the barber shop, equipped with a television for sports events, where many of Roc’s male customers like to gather.

For women customers, Roc’s stylists provide all the expected cuts and hair coloring services, and the salon also offers facials, hair removal services, massage, skin care, manicures and pedicures, and makeup. A licensed esthetician provides many of these services.

With the large number of stylists it employs and the spacious facility, Roc’s easily handles large groups, especially for proms and weddings.

“We can serve all the members of the group simultaneously because we are so big. Many of our stylists have been with us 15 years or more, and we can call on them to come in if necessary, making it easier and quicker for the group to be finished on schedule,” Smith said.

Highlights are particularly popular now, she said. “The high school and college girls like to add highlights if their hair isn’t brightened enough by the sun in the summer.”

The salon can also provide the latest fashion colors. And she finds many of the men are starting to go for a slightly longer look.

Roc’s, at 217-221 Main St., welcomes walk-ins as well as customers by appointment. “With the number of stylists we have, walk-ins seldom have to wait very long,” she said. Appointments are needed for many of the skin care and massage services, and for large parties.

The salon also has gift certificates available, “especially popular for Mother’s Day,” she noted.

Roc’s is open 9 a.m. to 5 p.m. Monday, 8 a.m. to 7:30 p.m. Tuesday through Friday, and 8 a.m. to 1:30 p.m. Saturday. It is closed Sunday. Additional information on available services is on the website, www.rocsunisexsalon.com, and appointments can be made at 508-485-1444.
-By Nancy Brumback, Contributing Writer

Community Advocate 2011

Wicked Local 2010

Madeline Hay of Hudson recently donated eight inches of her hair to Pantene Beautiful Lengths.
Family friend and stylist Trish Bishop gave Madeline her new haircut at Roc's Salon in Marlborough.

#1 - Readers Choice Award 2010

MetroWest Daily News 2009

Whatever Happened To: Bob Yesue, Hudson Catholic
By Rick Smith/Daily News Staff

Bob Yesue will always remember Sept. 10, 1967. After graduating from Hudson Catholic the previous spring, Yesue, who recently turned 60, was honored that day with Bob Yesue Day in his hometown of Hudson.

Yesue, a 5-foot-9, 190-pound running back and free safety for the Green Wave, had led the state in scoring during the 1966 season with 142 points, including 22 touchdowns and five two-point conversions.

"It was a huge thrill for me and the school," Yesue said. "Governor John Volple came and gave me a plaque, and the Hudson Board of Selectmen declared it Bob Yesue Day. They had a parade and a dance in my honor."

The Green Wave played an independent eight-game schedule in football at the time, and Yesue remembers playing schools like Clinton, Maynard, Lunenburg, Ayer, Nashoba. One of his most memorable games came his senior year against the Panthers of Ayer.

"I had six touchdowns and 300 yards rushing against Ayer in a game at the Morgan Bowl," Yesue said.

One of Yesue's fondest memories from high school football was his association with his coach, the late Owen Kilcoyne.

"Owen was a great coach, and he was so great to my family over the years," Yesue said.

Once football ended, basketball was on Yesue's dance card during the winter months. He played guard for the Green Wave.

"Paul Hester was my coach," Yesue said. "We played a lot of basketball, and it was a lot of fun, but I played basketball to stay in shape."

During the spring, Yesue's sports focus turned to playing in the outfield and pitching for the baseball team.

"It was the ultimate, playing three sports in high school," Yesue said.

Yesue had a short stint playing college football. He went to Western New Mexico University on a full scholarship but soon returned to Hudson.

Forty years ago, he became a barber at what was then a two-chair barber shop on the main street in Marlborough. He now owns that business, known as Roc's Unisex Salon, which currently employes 27 people.

"Our business is thriving," Yesue said. "I'm very fortunate. Things couldn't be any better."

Yesue also married his high school sweetheart, Janet, a classmate of former Governor Paul Cellucci, who is the godfather to the Yesues' daughter, Heather.

Heather, 36, graduated from Westfield State and is currently a stylist and accountant for Roc's.

The Yesues' son, Chad, 30, who owns Joy-Den Jewelry, a store right next to his father's unisex salon. The Yesues have three grandchildren.

Yesue recently ended a long stretch on the State Barbers' Board.

"That is a political appointment," he said. "I'm proud of the fact that I served on that board under five different governors."

Like anyone associated with the school, Yesue is saddened by the recent closing of Hudson Catholic.

"It was heart-wrenching to see the school close," Yesue said. "My father was the music director at Hudson Catholic and the head of the CYO band. I can remember people sitting at our kitchen table helping to raise money to get the school built. It still bothers me to go by Hudson Catholic."
  Bob Yesue, Roc's Unisex Salon
Bob Yesue played at Hudson Catholic in the 1960s and now owns a hair salon.

Community Advocate 2009

Roc's Unisex Hair Salon
Celebrating 40 years in style
By Angela Greiner, Community Reporter

Marlborough - For 40 years, clients have relaxed in the chairs at Roc's Unisex Salon discussing local sports, schools, politics, latest styles and the day-to-day life of family and friends. With the shop's anniversary just around the corner, owner Bob Yesue is proud to stand in the newly renovated two-story unisex salon and spa. Outfitted with leather coaches and hair design chairs, the deep maroon walls and Tuscan flair creates a warm and sophisticated atmosphere to complement the shop's tradition of consistently giving customers the best products and service in a friendly down-to-earth salon.

"We started as a one-chair shop," Yesue said. "We have grown and expanded to 25 stylists, but we have worked hard to never lose the personal and comfortable atmosphere that we started with." Now housing 22 style chairs, a massage parlor and nail care suites, Roc's has a unique team of highly skilled stylists and barbers, who each adapt each customer's hair to complement their individual styles and keep up with changing hair trends.

"I have been so gifted to work with the most dedicated team … 19 of my 25 stylists and barbers have been with me for 10 years, and five of those have been with me for 20 years," Yesue said. "I love Marlborough. The people in this city have been so good to me and my staff ." Crediting the community and his dedicated family and staff for his success, Yesue explained that the recent renovation in many ways was his way of saying "thank you" to his dedicated staff and loyal customers.

Hair fashions change regularly for women and men, Yesue explained, and anything goes in men's style. As for what's in for this summer for women, Roc's stylists were unanimous: "highlights and lowlights galore." With stylists capable of recreating a specific look or making recommendations, Yesue explained that their goal is to make the clients feel good and look good. "We get a lot of [customers who need] corrective colors … All of our stylists excel at identifying what cuts or colors will look good on each individual client," he said. Preparing for 30 Marlborough High School students about to hit the salon that afternoon getting ready for the prom - needing updoes, make-up, waxing and manicures - Yesue said that for years, the salon has worked closely to support those preparing for city events.

"We have the ability to do a large number of clients at one time," he said. "This allows us to … design the hair and make-up for complete wedding parties or events, as well as working with professional skaters and performers entertaining or competing locally."

In addition to offering complete family hair care, Roc's off ers an in-house therapeutic massage and skin care services, with a licensed massage therapist and an aesthetician, who provide services like deep tissue, Swedish, sports and hot stone massage therapy, along with and facials, laser hair removal and make-up.

"Roc's was actually opened in 1940," Yesue said. "It was not until 1970 that I purchased it … I am so excited and proud of what we have done with this little corner of Main Street." Roc's is open Monday 9 a.m. to 5 p.m., Tuesday through Friday 8 a.m. to 7:30 p.m., and Saturday 8 a.m. to 1:30 p.m. Walk-ins are welcome or call 508-485-1444 for an appointment or visit www.rocsunisexsalon.com
  Bob Yesue, Roc's Unisex Salon

Community Advocate 2008

Roc's Unisex Hair Salon
For your family's hair and beauty needs
By Angela Greiner, Community Reporter

Address: 217 Main St., Marlborough
Owners: Bob and Jan Yesue
Phone: 508-485-1444

Business history: In 1970 when Bob Yesue purchased what is now Roc's Unisex Hair Salon from Rocco Foti, it was a two-chair barbershop. Since then, the business has grown into a two-story, 22-chair family-oriented day spa. Both Bob's wife, Jan, and their daughter, Heather Yesue Smith, are actively involved with running the salon. "Roc's is a family-run business," Bob Yesue said. Services offered: The barbershop side of the business still provides standard cuts, trims and buzzes, but, with 25 professional stylists and barbers, Roc's also offers a full range of beautification services and products for women and children. In addition to being a Paul Mitchell Signature Salon, the spa offers in-house massage therapy (including hot stone, deep tissue and trigger point massage), waxing, tanning, manicures, pedicures and the latest in color and hair treatments. Another recently added feature includes laser hair removal, which, according to Bob, has become increasingly more popular among both men and women.

Latest trends? "Lots of layers," stylist Laurie Keating said. "Curls and bangs are in." She added that recently the Victoria Beckham short to long bob has been the single most requested style.

The key to your success? "My attitude has stayed consistent," Bob said. "We offer quality products at a reasonable price." Marsha Mendys has worked for the salon for 25 years. "This is a relaxed environment," Mendys said. "We are one big family and we have fun."

Hours: Monday 9 a.m. to 5 p.m., Tuesday through Friday 8 a.m. to 7 p.m., and Saturday 8 a.m. to 2 p.m. Walk-ins are welcome.
  Bob Yesue, Roc's Unisex Salon
Bob Yesue works his magic as he gives customer Dr. Peter Percuoco his regular trim.